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Biohazard Sign Symbol
Biohazard Symbol
The symbol that you find on a biohazard sign or biohazard labels has a fascinating history. The symbol is both abstract, yet, by know generally understood. It has such resonance in our culture that, in fact, you see it in clinics, labs and [even] skateboards. How did this happen to this symbol and not to others that are equally abstract?
Let’s start with some background. The definition of the word symbol as written by Encyclopædia Britannica is, “a communication element intended to simply represent or stand for a complex of person, object, group, or idea.” In 1966, it became clear to a scientist named, Charles L. Baldwin, that biology laboratories around the world did not have that type of communication. In an article written by Baldwin and another scientist named Robert S. Runkle called, Biohazards Symbol: Development of a Biological Hazards Warning Signal, they describe how before 1966 there was no universal warning symbol for all biohazards, “In biology laboratories, however, a number of different symbols are in use; none of these has been universally accepted, and non imply or encompass all possible biohazards.” This was a danger to the entire biological studies community, as well as everyone else, because there was a possibility that the various symbols could cause confusion between different sections of biological studies. Containment facilities, and control of infectious agents had begun the process of keeping the workers safe, however, at times, accidents still occurred. There had been accidental infections of numerous laboratory personnel in the twenty years leading up to the article. By 1966 Baldwin decided to help protect the by creating a universal warning sign that all would recognize.
Baldwin, who was working for the Dow Chemical Company at the time, began to work on ideas for the new symbol "with the help of the Dow marketing people – the package design department," Baldwin said in another article, Symbol Making, written by himself and a colleague, John Cook in the New York Times. The process began and Baldwin soon started to narrow down his ideas. In the article that he wrote with Robert S. Runkle, he elaborates on how he tried to think of such a symbol,
In formulating the design for the proposed biohazards symbol, six criteria were established, mainly dealing with the psychology of recognition and retention. These criteria, in order of their importance, are that the symbol be (i) striking in form in order to draw immediate attention; (ii) unique and unambiguous, in order not to be confused with symbols used for other purposes; (iii) quickly recognizable and easily recalled; (iv) easily stenciled; (v) symmetrical, in order to appear identical from all angles of approach; and (vi) acceptable to groups of varying ethnic backgrounds.
Finally, after selecting six different symbols from over forty ideas, they began to test the symbols with the general population to see which one was the most agreeable and most memorable. The testing process they used was based on tests done in the field of mass-psychology. In his article written with John Cook he describes the process,
We tested the sample symbols across the country -- the marketing department had survey groups to test different labels for Dow products. There were half a dozen of our original symbols in this survey of 24 different symbols. The rest were recognizable, like the peanut man for Planter's peanuts, the Texaco star, the Shell Oil symbol, the Red Cross and the swastika. They were asked to look at them and then asked to guess at what each one meant. The biohazard symbol got the fewest guesses. Then we went back one week later to the same set of people and the same set of symbols, plus 36 more common ones, and asked them which of these did they remember the best. And they picked out the biohazard symbol.
Finally, after extensive research, Baldwin and his team had produced what they believed to be the perfect warning symbol for biohazards. Blazing orange color to stand out in front of one's eyes, three-sided and perfectly symmetrical to avoid confusion if looked at from different views, and a dominating picture that makes everyone turn to look towards it. Baldwin describes the final process to have the symbol released into the community in his article with John Cook,
The next major step was presenting it to the scientific community. I did that by writing a paper in the journal Science. The next was to get the authorization from the various people that would be using it. As soon as it was adopted by the Centers for Disease Control, the Occupational Safety and Health Administration and the National Institutes of Health, that's pretty good acceptance. And that was it.
From these beginnings, an entire library of warnings have emerged. This symbol is now ubiquitous and can be seen on countless biohazard labels, tapes and signs.
— Joseph Glatman Zaretsky
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